Could it have been anything else today!? Let me answer that - definitely not.
Urban Decay's Naked Skin launched today, and really excited to give this a go, despite being rather snowed under with all the various foundations I've been buying recently to try out.
Naked Skin is a 'weightless ultra definition makeup', claiming to blur imperfections for a flawless glow.
Oil free, paraben free and fragrance free, it's supposed to feel as though you aren't wearing anything at all on your skin (hence the name!), which instantly makes me think of Estee Lauder's Invisible Makeup, of which I'm a big fan.
The product comes in a whopping eighteen shades, and is divided into two 'sets' - those which end in .0 and are designed for warm skin tones (yellow/olive undertones) and the .5s, catering for cooler (rosy/neutral skin tones). What's more is that it also has anti-aging properties, and is buildable with a demi-matte finish.
I must admit, I'm usually more of a fan of a dewy finish, and I have been getting a little bit bored with foundations, more recently favouring tinted moisturisers and deciding on which BB creams to try, but being a product with such cult potential, it'd be rude not to make room and give this one a little try.
Now available on Urban Decay's website with free shipping - I'd be quick if I were you, as these are sure to sell out like hot cakes.